Independent, practical reading for founders and marketers: trends, tips, compliance, awards and the thinking behind packs that sell. No fluff, just what helps you make a better call.
Reuse, mono-materials, resealable packs and accessibility dominated the 2026 PIDA Awards. What the winners tell Australian brand owners and designers.
Read →Container deposit schemes now cover wine and spirits in WA and the NT, with NSW, SA and the ACT following by 2027. What it means for label artwork.
Read →Food Ministers have asked FSANZ to prepare a proposal to mandate the front-of-pack label, and that would reshape how packs are laid out.
Read →In-store soft plastics collection is returning under a new national scheme. What the change means for on-pack labelling and material choices.
Read →Nearly three quarters of Australian homes now have a pet: what humanisation, premiumisation and the pouch problem mean for pack design.
Read →Where the federal packaging reform is up to, the eco-modulated fees already arriving, and how to design ahead of the rules.
Read →A data snapshot of our directory: about 58% of studios are in Melbourne or Sydney, with real depth now in Adelaide, Perth and Hobart; pet, supplement and beauty stay the most under-served.
Read →A practical framework for shortlisting and choosing the studio, freelancer or agency that will actually sell your product.
Read →The three kinds of packaging designer, what each is best at, and how to match the partner to your budget and stage.
Read →What a great brief includes, a simple structure you can copy, and the mistakes that derail projects.
Read →Where local packs are heading: restraint, real sustainability, tactile finishes and the smart use of AI in the studio.
Read →APCO, the ARL and 2025 targets explained in plain English, plus practical first moves that do not blow the budget.
Read →A guide to the local and global programs that actually carry weight, and what judges tend to reward.
Read →Real market ranges by scope, what drives the number, and an estimator to help you budget before you brief.
Read →Barcodes, recycling labels, country-of-origin and the mandatory details, with an interactive checklist by category.
Read →The questions a good brief answers, built into a step-by-step tool that produces an agency-ready document.
Open the tool →Pouch, tin, jar, carton or bottle: how the format shapes cost, sustainability and shelf presence.
Read →How the best supplement brands build trust and shelf cut-through while keeping the claims compliant.
Read →The 17 things to confirm before artwork goes to print, from dielines to mandatory information.
Open the checklist →What wins in each aisle: the design codes buyers expect and the compliance that shifts by category.
Explore →How a redesign is read every time: the problem, the thinking, the design and the commercial result.
Read →A searchable glossary of the language you will hear from designers, printers and suppliers.
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