Supplements are one of Australia’s largest and fastest-growing consumer categories, yet almost no local design studios specialise in the packaging. This is the mismatch, measured.
Australia’s complementary medicines sector, vitamins, minerals and supplements, was valued at about A$6.3 billion in 2025 by the industry body Complementary Medicines Australia (CMA), which projects it will reach A$7.4 billion by 2030. CMA reports that 74% of Australians used a complementary medicine in the past year and 41% take one daily, and that exports run at roughly A$1 billion a year from around 82 TGA-licensed manufacturing facilities.
Broader market-research estimates range higher (one puts the nutritional supplements market near A$8.8 billion using a wider definition), so treat the exact figure as a range. However it is cut, this is a large, premiumising category where the pack carries the brand’s credibility.
Share of the 68 studios in the PackagingDesigner.com.au directory that publicly list each specialism. Studios commonly span several categories. Source: PackagingDesigner.com.au directory, October 2026.
Put the two sides together and the gap is stark. A category used by three in four Australians, worth over six billion dollars and growing, is served by a single studio in a directory of 68 that names supplements as a specialism. Health and wellness-adjacent studios (including those that list wellness) number just four, around 6% of the directory.
For a founder, that scarcity cuts both ways: genuine category experience is hard to find, and the studios that have it, including Morice & Co, the publisher of this directory, are worth seeking out. Supplement packaging is not generic FMCG. It has to earn trust, communicate dosage and efficacy honestly, and clear a regulatory bar that most consumer categories never touch.
Most supplements are complementary medicines regulated by the TGA and must be listed before sale, carrying an AUST L, AUST L(A) or AUST R number plus mandatory information. Some products, such as formulated supplementary sports foods, are regulated instead as foods under FSANZ. Classification is the first decision, because the rules differ. See our Australian packaging regulations reference and the supplement packaging guide.
Indicatively, a single supplement SKU at a boutique studio runs about A$1,500 to A$3,000, a new brand and pack about A$3,000 to A$6,000, and a full brand and range system from A$8,000. Regulated categories add compliance and artwork time. See the pricing benchmark for the full matrix.
Supply-side figures are drawn from the PackagingDesigner.com.au directory of 68 Australian packaging and branding studios (October 2026), counting studios that publicly list each specialism; studios commonly span several categories, so shares do not sum to 100%. Market figures are attributed to Complementary Medicines Australia and, where noted, broader market-research estimates; definitions and currencies differ, so figures are presented as indicative. This is a curated directory sample, not a census. We update it as the directory grows.
Sources
This report is free to cite. Please attribute it and link back:
State of Supplement Packaging Design in Australia 2026, PackagingDesigner.com.au (Morice & Co). https://packagingdesigner.com.au/insights/state-of-supplement-packaging-australia.html
Complementary Medicines Australia valued the sector at about A$6.3 billion in 2025, projected to reach A$7.4 billion by 2030. Around 74% of Australians used a supplement in the past year.
In the PackagingDesigner.com.au directory of 68 studios, just one lists supplements as a specialism, making it the most under-represented category relative to market size.
Most are complementary medicines that must be listed with the TGA and carry an AUST L, AUST L(A) or AUST R number. Some sports foods are regulated as foods under FSANZ instead. Confirm your product’s classification before finalising artwork.
Roughly A$1,500 to A$3,000 for a single SKU at a boutique studio, up to A$8,000 or more for a full brand and range. See our pricing benchmark.
This report is compiled and published by Morice & Co, a Melbourne packaging and branding studio led by a designer with over 20 years designing retail packaging across FMCG, supplements, beauty and pet. The supply-side data is drawn from the PackagingDesigner.com.au directory; market figures are attributed to their sources.
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