Each small mark has an owner, a process and a deadline. Get one wrong and a retailer can reject the line. Here is what each is, who issues it, and how to get it right.
Each is controlled by a different body, with its own application and approval, so none can be guessed at. Treat them as a checklist you start early, not a finishing touch.
A retail barcode is really a number: a Global Trade Item Number (GTIN) that uniquely identifies one product, in one size, for every retailer and distributor that handles it. The striped symbol on pack is just that number made machine-readable. Major retailers and marketplaces (the supermarkets, and Amazon) expect barcodes issued through GS1, the global standards body, so cheap third-party numbers can cause problems at listing.
The Australasian Recycling Label (ARL) is the on-pack guide that marks each component as Recyclable, Conditionally Recyclable (with an instruction, such as "scrunch" or "return to store"), or Not Recyclable. It is evidence-based: you cannot simply add it. Each packaging component must first be assessed through PREP, the Packaging Recyclability Evaluation Portal, which simulates how the item behaves in Australian and New Zealand kerbside systems.
The famous green-and-gold kangaroo is a registered certification trademark, not free clip art. You need a licence to use it, granted per product, and only after Australian Made Campaign Ltd (AMCL) assesses that the product meets the rules in its Code of Practice and Australian Consumer Law. There are variants for different claims: Australian Made, Australian Grown, Product of Australia, and Australian Made & Owned, each with its own eligibility test.
For most food made, grown or produced in Australia, country of origin labelling is compulsory. The standard mark combines three parts: the kangaroo-in-a-triangle symbol, a short statement (for example "Grown in Australia"), and a bar chart showing the minimum percentage of Australian ingredients by weight. Note this kangaroo is the country-of-origin symbol and is a separate scheme from the Australian Made logo above, though the two are often confused.
Beyond the four marks above, most products carry a set of mandatory details, and the list shifts by category. Pick your product type, tick off what your artwork already covers, and take the list to your designer or printer.
This page is general information to help you plan, not legal advice. Requirements vary by product category and change over time. Always confirm the current rules with the relevant body (GS1 Australia, APCO/ARL, Australian Made Campaign Ltd, the ACCC and FSANZ) or your designer and adviser before you print. Run the compliance pre-flight →
The studios in our directory build barcodes, recycling labels and mandatory marks into artwork, not after it. Find one, or start with an expert read of your pack.
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