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Guide

The marks your pack needs in Australia.

Each small mark has an owner, a process and a deadline. Get one wrong and a retailer can reject the line. Here is what each is, who issues it, and how to get it right.

On-pack marks, one by one

Four you will almost always deal with.

Each is controlled by a different body, with its own application and approval, so none can be guessed at. Treat them as a checklist you start early, not a finishing touch.

Barcodes (GS1)
Issued by GS1 Australia. The retail barcode is a GTIN number shown as an EAN-13 symbol.
Get GS1 barcodes

A retail barcode is really a number: a Global Trade Item Number (GTIN) that uniquely identifies one product, in one size, for every retailer and distributor that handles it. The striped symbol on pack is just that number made machine-readable. Major retailers and marketplaces (the supermarkets, and Amazon) expect barcodes issued through GS1, the global standards body, so cheap third-party numbers can cause problems at listing.

How to get it
  1. Join GS1 Australia. Choose a single number, a small pack of numbers, or full membership depending on how many products you have. Fees scale with your turnover and the quantity you need.
  2. Get your numbers. GS1 issues your company prefix or individual GTINs once you join.
  3. Assign one GTIN per variant. Every flavour, size and multipack needs its own unique number. Never reuse one across products.
  4. Generate and place the symbol. Create the EAN-13 artwork, then position it with the correct size, colour contrast and quiet zones (the clear space each side).
  5. Verify it scans. Have the barcode checked or test-scanned before print. A symbol that fails at the checkout is an expensive reprint.
Watch-out: dark bars on a light background scan best. Avoid red bars, busy backgrounds, gradients, and shrinking the symbol below the minimum size. Confirm your retailer accepts the format before you commit artwork.
Australasian Recycling Label
Run by APCO with Planet Ark and PREP Design. The ARL tells shoppers exactly how to dispose of each part of a pack.
Apply for the ARL

The Australasian Recycling Label (ARL) is the on-pack guide that marks each component as Recyclable, Conditionally Recyclable (with an instruction, such as "scrunch" or "return to store"), or Not Recyclable. It is evidence-based: you cannot simply add it. Each packaging component must first be assessed through PREP, the Packaging Recyclability Evaluation Portal, which simulates how the item behaves in Australian and New Zealand kerbside systems.

How to get it
  1. Become an APCO member and accept the PREP and ARL terms.
  2. Assess each component in PREP. You enter the shape, size, weight, material, inks and adhesives for every part: lid, body, sleeve, label.
  3. Read the Recyclability Evaluation Report. PREP returns a result per component against the recyclability thresholds (population access to collection, and how much of the item can actually be recovered).
  4. Apply the matching artwork. Use only the ARL artwork the report supports, following the ARL user guide for placement and size.
  5. Re-assess if the pack changes. A new material, supplier or structure means a fresh PREP check before the label still applies.
Watch-out: the ARL is a claim. Using it without a current PREP assessment, or carrying it over to a changed pack, is a compliance and greenwashing risk. Design for recyclability first, then label it.
Australian Made logo
Owned and licensed by Australian Made Campaign Ltd. The green triangle with the gold kangaroo is a certified trademark.
Apply for a licence

The famous green-and-gold kangaroo is a registered certification trademark, not free clip art. You need a licence to use it, granted per product, and only after Australian Made Campaign Ltd (AMCL) assesses that the product meets the rules in its Code of Practice and Australian Consumer Law. There are variants for different claims: Australian Made, Australian Grown, Product of Australia, and Australian Made & Owned, each with its own eligibility test.

How to get it
  1. Confirm the right claim. Check which test your product passes (for "Australian Made", the last substantial transformation must happen in Australia).
  2. Apply to AMCL with evidence of origin, processing and cost.
  3. Wait for the licence before you commit packaging. Approval is product-specific, not company-wide.
  4. Use the official artwork within the licensed variant, colours and clear-space rules.
  5. Keep it current. Renew the licence and re-confirm eligibility if your sourcing or process changes.
Watch-out: do not print the logo (or a look-alike) before the licence is issued, and do not let the artwork imply a stronger origin claim than you can prove. Both are enforceable under consumer law.
Country of origin labelling
Mandatory under the Australian Consumer Law, overseen by the ACCC. Standard mark = kangaroo, statement and a bar chart.
Download label artwork

For most food made, grown or produced in Australia, country of origin labelling is compulsory. The standard mark combines three parts: the kangaroo-in-a-triangle symbol, a short statement (for example "Grown in Australia"), and a bar chart showing the minimum percentage of Australian ingredients by weight. Note this kangaroo is the country-of-origin symbol and is a separate scheme from the Australian Made logo above, though the two are often confused.

How to get it
  1. Work out your food category. Priority foods carry the fullest requirements; non-priority and most imported foods carry a simpler statement.
  2. Calculate the Australian content by ingoing weight, so you can state the correct percentage.
  3. Build the standard mark to spec. The kangaroo and bar chart must follow the Information Standard's artwork rules.
  4. Place it clearly on the label where shoppers can see it.
  5. Update when sourcing shifts. A changed ingredient mix can change your percentage and your label.
Watch-out: rules differ by food type, and standards keep moving (for example, new requirements for seafood for immediate consumption from 1 July 2026). Check the current ACCC guidance for your product before finalising.
The wider checklist

What else must appear on pack.

Beyond the four marks above, most products carry a set of mandatory details, and the list shifts by category. Pick your product type, tick off what your artwork already covers, and take the list to your designer or printer.

Food & beverage
0 of 8 ticked
    Run the compliance pre-flight

    This page is general information to help you plan, not legal advice. Requirements vary by product category and change over time. Always confirm the current rules with the relevant body (GS1 Australia, APCO/ARL, Australian Made Campaign Ltd, the ACCC and FSANZ) or your designer and adviser before you print. Run the compliance pre-flight

    Get the marks right the first time

    A designer who handles the fine print.

    The studios in our directory build barcodes, recycling labels and mandatory marks into artwork, not after it. Find one, or start with an expert read of your pack.

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