A free, independent directory of packaging and branding studios. Filter by sector and city to build a shortlist, then learn what to expect when you engage one.
The studio learns your product, audience, category and retail goals.
Positioning and the commercial argument the pack must make.
Two or three distinct creative routes. You choose a direction.
The chosen route refined across the lead product.
The system applied across every SKU.
Mandatory information placed correctly, files print-ready.
Dielines, proofs and printer liaison through to the press.
A single SKU typically runs 4–6 weeks; a full brand-and-range engagement 6–12 weeks.
A label refresh versus a full brand-and-range system.
Each variant adds artwork and rollout.
Positioning and naming add cost, and usually pay for themselves.
Custom pack engineering costs more than designing to an existing format.
A boutique studio, a large agency and a freelancer differ.
A freelancer is one person, best for a single simple pack. A boutique studio gives senior attention and craft across a range. A full agency adds strategy, scale and account management. Match the partner to the job.
The product and what's special; who it's for; where it sells; competitors; positioning; non-negotiables; timeline and budget.
If you're launching or repositioning, yes, strategy is what makes design sell rather than just look good.
In regulated categories, mandatory label information and permitted claims must be designed in from the first concept.
Three is plenty. Brief them the same way so you can compare like with like.
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