A good brief gets you better work, faster, and lets you compare studios fairly. Answer three short steps and watch your brief build on the right, then copy or download it to send.
The basics a studio needs to picture the product.
The shelf and the shopper the pack has to win.
What you need done, and what can't change.
One sharp sentence on why the product exists beats a page of features. It sets the whole design direction.
Where it sells and who it sits next to tells a designer how loud, premium or plain the pack needs to be.
Send the identical brief to two or three studios so you can compare their thinking, not their guesswork.
Browse the independent directory, get matched to fitting studios, or start with an expert read of your current pack.
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