A buyer's guide for founders and marketers, why the category is uniquely demanding, what to expect from a project, and how to find the right designer.
Supplements are judged on trust before anything else.
Shoppers are hopeful but skeptical, and the stakes are personal, they're putting the product in their body. That makes supplement packaging unusually demanding: it has to earn belief, communicate efficacy clearly, and stand out in a saturated category, all while meeting Australia's regulatory requirements.
Most supplements are TGA complementary medicines; some sports foods sit under FSANZ. The framework has to be designed in from the first concept, not bolted on at artwork.
Transparency, visible dosages, honest claims and ingredient clarity convert supplement shoppers far more reliably than hype or discounting.
In a wall of similar products, a clear brand block and an unmistakable hierarchy earn the look. More graphics rarely help.
Your product, audience, category and regulatory classification.
Positioning and the commercial argument the pack must make.
Distinct creative routes for the brand block and front-of-pack hierarchy.
The chosen route refined across the lead product.
A system that scales across every SKU.
Mandatory information placed correctly, claims checked, files print-ready.
Artwork built to the printer's dieline, proofs and liaison through to the press.
See full cost ranges and an estimator →
Check the rules at the source: the TGA for complementary medicines (AUST L / AUST R) and FSANZ for products regulated as foods. This is general information, not regulatory advice, confirm your product’s classification before finalising artwork.
Supplements are a specialist niche, so this is a curated shortlist of Australian studios with genuine supplement, nutraceutical, health or wellness work. Match one to your framework (TGA or FSANZ) and stage, then brief two or three the same way.
Most complementary medicines must display an AUST L, AUST L(A) or AUST R number plus mandatory information. Some sports foods are instead regulated as foods under FSANZ. Confirm your product's classification before finalising artwork.
Label design is the printed graphics on the pack. Packaging design is broader, brand identity, format/structure, range architecture, regulatory layout and print-ready artwork across every SKU.
Look for genuine supplement or nutraceutical work, an understanding of TGA/FSANZ classification, range-architecture thinking, and a clear process. Browse the directory to build a shortlist.
Often, yes, an expert read of your current pack shows what's working and what to fix first, so you brief with clarity.
This resource is published and reviewed by Morice & Co, a Melbourne packaging and branding studio with over 20 years designing retail packaging across FMCG, supplements, beauty and pet. Every guide is written and checked against primary sources by a practising packaging designer, not an anonymous content team.
Editorial standards →About Morice & Co →Browse Australian studios, or start with an expert read of your current pack.
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