Natural Animal Solutions had the science, vet-developed formulations, proper R&D credentials and a loyal Petbarn following. But the brand wasn’t doing the science justice. The identity had drifted, different SKUs felt like different brands on shelf, and the sales sheets looked nothing like the packaging.
The problem
The science was solid; the system around it wasn’t. Different SKUs read as different brands, the tub felt like a generic supplement rather than a loved pet brand, and the retailer story was diluted across every touchpoint.
The insight
Pet-wellness shoppers don’t behave like grocery shoppers. They commit, they research, they cross-check with their vet, and they want the brand to read as serious. So Morice & Co built one source-of-truth system, identity, range architecture, packaging mechanics, retailer sales tools, consumer education and social, with every piece holding the line.
The design
The work started at the mark, then the colour and type system, then the range hierarchy. Packaging followed, a bold, full-colour pack led by a confident NAS wordmark and characterful dog and cat silhouettes that bring warmth and instant recognition.
The outcome
The result is a confident, coherent NAS that finally matches the quality of the formulation, one brand across every SKU and every touchpoint, built to hold the line from shelf to sales rep to social.
A Morice & Co project, summarised here as a case study. Design transformation shown; we don’t publish third-party commercial figures.