Sydney has one of Australia’s deepest benches of packaging and branding studios, from drinks specialists to FMCG heavyweights. If you are launching or refreshing a product for retail, many of the country’s most awarded packs are made here.
A Sydney studio can be handy for in-person workshops and press checks, but category fit matters more than the postcode: a team that has shipped packs in your aisle already understands the compliance, the shelf and the buyer. Plenty of founders work successfully with interstate and national studios too.
Build a shortlist of two or three studios below whose work fits your product and stage, then send them the same brief. If you want an independent read on your current pack first, the Packaging Performance Review is a no-pressure place to start.
It depends on scope, from a few thousand dollars for a single label to tens of thousands for a full brand and range. See our cost guide for current Australian ranges.
Category fit matters more than location. Most studios work remotely across Australia, so choose a local Sydney team only if in-person workshops or on-site press checks are important to you.
Two or three. Send each the same brief so you can compare their thinking, chemistry and price on equal terms.
Browse independent Australian studios, or start with an expert read of your current pack.
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